Healthy Skepticism Library item: 4356
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Ingram RA.
Some comments on direct-to-consumer advertising
Journal of Pharmaceutical Marketing & Management 1992; 7:(1):67-74
Keywords:
*analysis/United States/