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Healthy Skepticism Library item: 4355

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Imperato JP.
Pharmaceutical advertising in the Journal
New England Journal of Medicine 1992; 327:1688


Abstract:

How much would a subscription to the Journal cost if there was no advertising and how many readers would be lost due to a price increase.

Keywords:
*letter to the editor/United States/New England Journal of Medicine/ ad revenue/ journal advertisements/ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS

 

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