Healthy Skepticism Library item: 4354

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Ho M, Armstrong A.
Monitoring of drug advertising in Canada
1992 Feb 2-4

Abstract:

This article outlines the roles of different groups in monitoring drug advertising in Canada: Health Protection Branch, Pharmaceutical Advertising Advisory Board and Canadian Advertising Foundation. The Health Protection Branch is responsible for monitoring all promotion directed at the general public and preclears all broadcast advertisements. The Pharmaceutical Advertising Advisory Board monitors all drug advertising directed at health professionals and the Canadian Advertising Foundation is indirectly involved with monitoring DTCA advertising of over-the-counter drugs since it examines all advertising directed at the general public.

Keywords:
*analysis/Canada/regulation of promotion/DTCA/ direct-to-consumer advertising/ Health Protection Branch/ over-the-counter medications/ Pharmaceutical Advertising Advisory Board (Can)/preclearance of advertisements/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909