Healthy Skepticism Library item: 4344

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Gandy W.
Advertising baldly to the public.
N Engl J Med 1992 Jan 30; 326:(5):350-1

Abstract:

Upjohn’s recent television advertisement for Rogaine presents a very negative image of baldness in an attempt to increase the demand for Upjohn’s product.

Keywords:
*letter to the editor/United States/ broadcast advertisements/ direct-to-consumer advertising/ DTCA/ images in ads/ Rogaine/ Upjohn/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/EVALUATION OF PROMOTION: PRINT AND BROADCASE ADVERTISEMENTS Advertising/standards* Alopecia/drug therapy Drug Industry* Humans Minoxidil/therapeutic use United States