Healthy Skepticism Library item: 4339

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Fink E, Antonelli MA.
Pharmaceutical ads in Annals
Annals of Internal Medicine 1992; 116:958

Abstract:

A recent issue of the Annals had 30% of its space dedicated to advertisements. The paper on these advertisements is not recyclable in the areas where the authors live. Also the authors object to the use of dramatically coloured, thick-stock, expensive looking ads at a time of uncontrolled medical costs.

Keywords:
*letter to the editor/United States/Annals of Internal Medicine/journal advertisements/consumer drug prices/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS