Healthy Skepticism Library item: 4337

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Ende M.
Pharmaceutical promotion
New England Journal of Medicine 1992; 327:1687

Abstract:

Advertising increases the cost of medical care irregardless of who is doing the advertising and efforts should be made to control it. However, the author resents the insinuation that his prescribing will be influenced by a free lunch.

Keywords:
*letter to the editor/United States/consumer drug prices/attitude toward promotion/gift giving/quality of prescribing/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ETHICAL ISSUES IN PROMOTION: GIFT GIVING/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS