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Healthy Skepticism Library item: 4334

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Davis P.
The pharmaceutical industry: a valuable CME resource
Canadian Journal of CME 1992; 4:(8):1-2


Abstract:

The role of the pharmaceutical industry in continuing medical education is increasing. Guidelines from the Canadian Medical Association and the Pharmaceutical Manufacturers Association of Canada have lead to a healthy trend in the quality and content of CME activities funded by industry. Academic departments of CME would not be able to function as efficiently as they do if it were not for industry support. Due credit should be given to the industry for the role that it plays.

Keywords:
*editorial/Canada/continuing medical education/CME/corporate funding/doctors/attitude toward industry/ Canadian Medical Association/ guidelines, discussion of/ Pharmaceutical Manufacturers Association of Canada/PROMOTION DISGUISED: SUPPORT FOR CME/REGULATION, CODES, GUIDELINES: CME/REGULATION, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963