Healthy Skepticism Library item: 4332

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Cundy T.
Medical junk mail
New Zealand Medical Journal 1992; 105:437

Abstract:

The author audited all of the junk mail he received over a 12 month period. 56% came from pharmaceutical companies and was directly promotional and an additional 24% was produced by the industry but was nonpromotional of a specific product.

Keywords:
*letter to the editor/New Zealand/direct mail/EVALUATION OF PROMOTION: DIRECT MAIL