Healthy Skepticism Library item: 4325

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Cearnal ME.
Medical marketing communications today: Use and abuse
Journal of Pharmaceutical Marketing & Management 1992; 7:(1):23-32

Abstract:

Medical marketing communication is much more than advertising. Communication takes place in a number of ways, and the entire process especially as it applies to health care products is focused on fostering the appropriate use of a pharmaceutical product. Any other use of that product can result in problems at all levels.

Keywords:
*analysis/United States/