Healthy Skepticism Library item: 4320

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Brodsky JF.
Pharmaceutical promotions.
N Engl J Med 1992 Dec 3; 327:(23):1687

Abstract:

The author proposes that legislation limit drug advertising to purely informational announcements in a format similar to package inserts. Sales representatives should be banned from health care facilities and physicians should not be allowed to accept any kind of gifts. Such measures would improve patient care and only stop the proliferation of “me-too” drugs.

Keywords:
*letter to the editor/United States/regulation of promotion/attitude toward promotion/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS Advertising/standards* Drug Industry* United States