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Healthy Skepticism Library item: 4308

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Balasubramaniam K.
Children & rational use of drugs (the ARDA programme on chldren’s medicines)
1992


Abstract:

(Limited to parts of article dealing with promotion.) A survey of a small sample of prescribers in the Philippines showed that the number of visits by sales representatives varied between 4 to 15 per day per physician.

Keywords:
*analytic survey/Philippines/developing countries/sales representatives/doctors/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTIONAL TECHNIQUES: DETAILING

 

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