Healthy Skepticism Library item: 4306

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Angel JF.
Pharmaceutical ads in journals.
Ann Intern Med 1992 Oct 1; 117:(7):616-7

Abstract:

Why wasn’t a representative of industry allowed to examine and comment on the study by Wilkes and colleagues? Also the Annals issued a press release about the study which didn’t try to put in perspective the environment in which journal ads appear. The study itself suffered from a number of serious flaws: advertisements should not be subject to the same standards as journal articles; why weren’t practicing physicians used to assess the ads since they are the ones the ads are directed towards; and the reviewers had no formal training on Food and Drug Administration standards.

Keywords:
*letter to the editor/United States/journal advertisements/regulation of promotion/quality of information/industry perspective/ATTITUDES REGARDING PROMOTION: INDUSTRY/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS Advertising/standards* Drug Industry* Periodicals* Research Design