Healthy Skepticism Library item: 4305

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Anacker A.
Pharmaceutical promotion
New England Journal of Medicine 1992; 327:1686

Abstract:

The idea that a cheap gift will sway the clinical judgement of doctors is patently absurd.

Keywords:
*letter to the editor/United States/attitude toward promotion/gift giving/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ETHICAL ISSUES IN PROMOTION: GIFT GIVING