Healthy Skepticism Library item: 4304

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Almarsdottir AB, Bush PJ.
The influence of drug advertising on children’s drug use attitudes and behaviors
Journal of Drug Issues 1992; 22:361-376

Abstract:

This article focuses on the effects on children of proprietary drug advertising. It first provides an overview of previous studies on the influence of drug advertising and promotion on licit and illicit drug use attitudes and behaviors in children. Second, current perspectives on the issue are reviewed. Finally, frameworks for studying the effects of drug advertising on children’s medicine use are evaluated, and further application of the children’s health belief model is proposed along with recommendations for improving the quality of research.

Keywords:
*nonsystematic review/United States/over-the-counter medications/children/consumer behaviour & knowledge/drug misuse and abuse /INFLUENCE OF PROMOTION: CHILDREN'S ATTITUDES/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: OTC MEDICATIONS