Healthy Skepticism Library item: 4304

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Almarsdottir AB, Bush PJ.
The influence of drug advertising on children’s drug use attitudes and behaviors
Journal of Drug Issues 1992; 22:361-376

Abstract:

This article focuses on the effects on children of proprietary drug advertising. It first provides an overview of previous studies on the influence of drug advertising and promotion on licit and illicit drug use attitudes and behaviors in children. Second, current perspectives on the issue are reviewed. Finally, frameworks for studying the effects of drug advertising on children’s medicine use are evaluated, and further application of the children’s health belief model is proposed along with recommendations for improving the quality of research.

Keywords:
*nonsystematic review/United States/over-the-counter medications/children/consumer behaviour & knowledge/drug misuse and abuse /INFLUENCE OF PROMOTION: CHILDREN'S ATTITUDES/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: OTC MEDICATIONS

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909