Healthy Skepticism Library item: 4302

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Adikwu MU.
Abuse of brand names in era of essential drugs.
Lancet 1992 Mar 7; 339:(8793):623-4

Abstract:

Even after the Nigerian government issued a decree forcing drug manufacturers to restrict themselves to the Nigerian essential drugs list, expensive brand name drugs are more popular with consumers and physicians than their less expensive generic equivalents. The reason is the heavy promotion of brand name drugs.

Keywords:
*letter to the editor/Nigeria/developing countries/ drug names/ general public and consumers/ doctors/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTIONAL TECHNIQUES: DRUG NAME Advertising Drugs, Generic/economics* Drugs, Non-Prescription/economics Nigeria Self Medication