Healthy Skepticism Library item: 4298

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

The IFPMA code of marketing practices: the first ten years 1981-1991
1992

Abstract:

The report outlines the first tens years of the International Federation of Pharmaceutical Manufacturers Associations’ Code of Pharmaceutical Marketing Practices. The code establishes the minimum requirements for the development of national, self regulatory codes of practice and company guidelines for international marketing standards. The true measure of the impact of the code is in the acknowledged improvement in advertising standards and the greater awareness of companies of the need to set up their own monitoring and control procedures to ensure that high standards for promotional practices are observed wherever their products are marketed. Two detailed annexes give information on the complaints which have been received under the code, their nature and outcome.

Keywords:
*analysis/regulation of promotion/industry perspective/International Federation of Pharmaceutical Manufacturers Associations/Code of Pharmaceutical Marketing Practices (IFPMA)/attitude toward promotion/ATTITUDES REGARDING PROMOTION: INDUSTRY/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION