Healthy Skepticism Library item: 4256

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Purvis A.
Cheaper can be better
Time 1991 Mar 1835

Abstract:

Although TPA is more than 10 times as expensive as streptokinase the former is widely used in the United States for opening up blocked heart arteries. The reason for this use is the heavy promotional campaign by Genentech the makers of TPA. Genentech also refused to participate in a comparative study of its drug and allegedly told doctors to refuse to enter patients into the study.

Keywords:
*news story/United States/Genentech/quality of prescribing/doctors/consumer drug prices/INFLUENCE OF PROMOTION: MARKET SHARE/INFLUENCE OF PROMOTION: PLACEMENT OF JOURNAL ADS