Healthy Skepticism Library item: 4241

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Weerasuriya K.
IFPMA code on advertising.
Lancet 1991 Jan 19; 337:(8734):178

Abstract:

At a conference in Sri Lanka Roche had a darts contest to promote its antibiotic, ceftriaxone. When a complaint was made to Roche, the company stated that it was not in violation of the International Federation of Pharmaceutical Manufacturers Associations code.

Keywords:
*letter to the editor/Sri Lanka/regulation of promotion/Hoffman LaRoche/ International Federation of Pharmaceutical Manufacturers Associations/PROMOTIONAL TECHNIQUES: MISCELLANEOUS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Advertising* Developing Countries Drug Industry* Ethics, Professional*

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.