corner
Healthy Skepticism
Join us to help reduce harm from misleading health information.
Increase font size   Decrease font size   Print-friendly view   Print
Register Log in

Healthy Skepticism Library item: 4221

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Richards JW Jr.
AAFP white paper on proprietary relationships: just do the right thing.
Am Fam Physician 1991 Dec; 44:(6):2023


Abstract:

This editorial outlines the guidelines on relationships with the pharmaceutical industry that were recently introduced by the American Academy of Family Physicians. The guidelines cover topics such as: trinkets, pens and pads; major gifts; so-called clinical trials; frequent-prescriber programs; home care kickbacks; CME funding; scientific displays; and sample medications.

Keywords:
*editorial/*policy statement & guideline/United States/American Academy of Family Physicians/conflict of interest/relationship between medical profession and industry/regulation of promotion/ETHICAL ISSUES IN PROMOTION: GIFT GIVING/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/REGULATION, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS Commerce/standards Drug Industry/standards* Ethics, Medical* Family Practice/standards Home Care Services Humans Organizational Policy Physicians, Family/standards* Societies, Medical United States

 

  Healthy Skepticism on RSS   Healthy Skepticism on Facebook   Healthy Skepticism on Twitter

Please
Click to Register

(read more)

then
Click to Log in
for free access to more features of this website.

Forgot your username or password?

You are invited to
apply for membership
of Healthy Skepticism,
if you support our aims.

Pay a subscription

Support our work with a donation

Buy Healthy Skepticism T Shirts


If there is something you don't like, please tell us. If you like our work, please tell others.

Email a Friend








Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963