Healthy Skepticism Library item: 4158

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Wilson GJ.
Training sales reps 1990s style
Medical Marketing & Media 1990 Oct; 25:(10):16-18, 20, 23-24, 26, 28

Abstract:

In the ebb and flow of promotional fads, the sales force remains a constant. The sales training executives of six leading pharmaceutical companies tell how they are preparing reps to deal with sweeping changes in products as well as patient and physician attitudes.

Keywords:
*analysis/United States/