Healthy Skepticism Library item: 4157

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

MaLAM Letter follow up—Wellcome, Nicholas and Sterling have not yet provided any evidence to support their claims
MaLAM Newsletter 1990 Oct

Abstract:

Companies continue to respond to MaLAM letters with nonscientific justifications for marketing practices. MaLAM prints exerpts from such correspondence with three companies.

Keywords:
*analysis/developing countries/company responses/quality of information/Wellcome/Nicholas/Sterling/MaLAM/Medical Lobby for Appropriate Marketing/ETHICAL ISSUES IN PROMOTION: COMPANY STANDARDS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/REGULATION, CODES, GUIDELINES: FEEDBACK TO COMPANIES