Healthy Skepticism Library item: 4097

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Robinson WK.
A sample argument
Canadian Medical Association Journal 1990; 143:611

Abstract:

Ms. Erola’s response had nothing to do with excessive packaging of drug samples but was a defence of sampling per se.

Keywords:
*letter to the editor/Canada/drug samples/ packaging/PROMOTIONAL TECHNIQUES: SAMPLES