Healthy Skepticism Library item: 4091

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Pye J.
“Disinformation” from pharmaceutical company representatives
Canadian Medical Association Journal 1990; 142:1178

Abstract:

In the opinion of the Pharmaceutical Manufacturers Association of Canada the sales representative that Dr. Gordon referred to was not obliged to compare her company’s product with a generic. Research-based companies bring valuable medical information to doctors which generic companies do not. This difference merits a price difference in the products.

Keywords:
*letter to the editor/Canada/ doctors/ generic manufacturers/ information from companies/ consumer drug prices/ Pharmaceutical Manufacturers Association of Canada/ research-based manufacturers/ sales representatives/ATTITUDES REGARDING PROMOTION: INDUSTRY/INFORMATION FROM INDUSTRY: DOCTORS