Healthy Skepticism Library item: 4036

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Berube B.
The slick sell: the pharmacist’s view
Canadian Pharmaceutical Journal 1990; 123:400-401

Abstract:

The article discusses a number of ways in which promotion is directed at pharmacists to encourage them to purchase more of a manufacturer’s brand. It also discusses the ethics of line extensions-using the same brand name while changing the ingredients. Finally, the article deals with the question of regulation of promotion of over-the-counter products.

Keywords:
*analysis/Canada/ over-the-counter medications/ pharmacies and pharmacists/ drug names/ marketing strategies/Nonprescription Drug Manufacturers Association of Canada/ETHICAL ISSUES IN PROMOTION: DRUG NAME/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTIONAL TECHNIQUES: MISCELLANEOUS