Healthy Skepticism Library item: 4030

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Anderton D.
Advertising acyclovir.
Lancet 1990 Feb 3; 335:(8684):288

Abstract:

Recent advertisements for Zovirax in the treatment of herpes zoster (shingles) breaches a couple of sections of the Association of the British Pharmaceutical Industry’s Code of Practice: pictures are used that have no relevance to the text of the message and the information does not accurately reflect current knowledge or responsible opinion.

Keywords:
Acyclovir/therapeutic use* Advertising* Drug Industry/standards* Great Britain Herpes Zoster/drug therapy* Humans Male *letter to the editor/United Kingdom/promotional literature/Burroughs Wellcome/ ABPI/ Association of the British Pharmaceutical Industry/ Code of Practice (UK)/Zovirax/images in ads/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS