Healthy Skepticism Library item: 4010

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Children’s vitamin preparations: kidding the kids and their parents
1989 Aug; 4:(8):109-110

Abstract:

Companies are now advertising their products through children. One child brought home a letter about a multivitamin product. Although the letter was signed by a doctor it was clearly prepared by the drug company Byk Gulden. An ad for another multivitamin preparation from Rhone-Poulenc misquoted an article that had been published in the Lancet.

Keywords:
*analysis/Philippines/developing countries/DTCA/direct-to-consumer advertising/quality of information/children/vitamins/Byk Gulden/ Rhône-Poulenc/ references/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES