Healthy Skepticism Library item: 4007

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Re: the promotion of tetracycline syrups for children
1989 Jun;

Abstract:

In Peru Farmitalia Carlo Erba is marketing tetracycline syrups for use in children even though they should not be used by children under the age of 8.

Keywords:
*analysis/Peru/developing countries/tetracycline/antibiotics/children/Farmitalia Carlo Erba/MaLAM/ Medical Lobby for Appropriate Marketing/ quality of information/ETHICAL ISSUES IN PROMOTION: COMPANY STANDARDS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: ANTIBIOTICS

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963