Healthy Skepticism Library item: 3996

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Logarta JD.
Generics revisited: an overdose of expectations
Drug Monitor 1989 Apr; 4:(4):49-54

Abstract:

(Limited to parts dealing with promotion.) Aggressive marketing drives by drug companies, including misleading advertising and wooing the loyalty of physicians through all expenses paid “seminars” and other perks, have distorted drug consumption patterns.

Keywords:
*analysis/Philippines/developing countries/doctors/quality of information/quality of prescribing/promotion costs and volume/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES