Healthy Skepticism Library item: 3992

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

George RA.
Direct drag promotion does not benefit patients.
J Fla Med Assoc 1989 Feb; 76:(2):239-40

Abstract:

A review is given of why physicians have gained the confidence and trust of people. The evolution of the unique relationship and trusted partnership between pharmaceutical companies and physicians is described. The process rightfully goes unchallenged. A position of elevated status (of “ethical” drug companies) has meant, in part that they confine solicitation of their drugs to physicians. Some companies have now departed from this long, successful and special relationship. Direct-to-the-public advertising of prescription drugs has now appeared. A number of questions are raised in opposition to these advertisements, opinions of important organisations are cited. It is asserted that direct-to-the-public advertising can be detrimental, potentially dangerous, and raise the price of medications without bringing corresponding benefits to physicians or patients. Our goals were once similar, our relationship was strong, our efforts to help the sick were admirable, and our successes raised the aspirations of the medical world. Are we still on common ground, or are drug companies now marching downward to the beat of a different drummer called… “The Market?”

Keywords:
*letter to the editor/United States/ Advertising* Drug Industry* Humans Physicians Prescriptions, Drug*