Healthy Skepticism Library item: 3966

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Massam D.
Promotion of medicines.
Lancet 1989 Jun 10; 1:(8650):1330

Abstract:

The international pharmaceutical industry has taken steps to ensure that constraints are placed upon advertising in countries without the resources to control promotion on their own. The Code of Pharmaceutical Marketing Practices from the International Federation of Pharmaceutical Manufacturers Assocations functions in areas where there is no adequate local control.

Keywords:
*letter to the editor/developing countries/regulation of promotion/ Code of Pharmaceutical Marketing Practices (IFPMA)/ IFPMA/ International Federation of Pharmaceutical Manufacturers Associations/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Advertising/standards* Drug Industry* Great Britain Product Surveillance, Postmarketing/standards*

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.