Healthy Skepticism Library item: 3961
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Lexchin J.
Advertising drugs to the public.
Lancet 1989 Jun 17; 1:(8651):1392-3
Abstract:
Indirect promotion of prescription drugs to the consumer is becoming more common.
Keywords:
*letter to the editor/Canada/direct-to-consumer advertising/DTCA/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING
Advertising*
Canada
Pharmaceutical Preparations*
Public Relations*
