Healthy Skepticism Library item: 3934
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Dixon RE.
Medical advice by celebrities.
N Engl J Med 1989 Mar 16; 320:(11):742
Abstract:
Cibs-Geigy is using celebrities (Mickey Mantle, a former baseball star) to promote its nonsteroidal anti-inflammatory drug diclofenac.
Keywords:
*letter to the editor/United States/ celebrities/ Ciba-Geigy/ nonsteroidal anti-inflammatory drugs/ NSAID/Feldene/endorsements/PROMOTIONAL TECHNIQUES: ENDORSEMENTS
Advertising*
Drug Industry
Famous Persons*
Humans
United States
