Healthy Skepticism Library item: 386
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Parker BJ, Delene LM.
Direct-to-consumer prescription drug advertising: content analyis and public policy implications
Journal of Pharmaceutical Marketing & Management 1998; 12:(4):27