Healthy Skepticism Library item: 379

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Schommer JC, Doucette WR, Mehta BH.
Rote learning after exposure to a direct-to-consumer television advertisement for a prescription drug.
Clin Ther 1998 May-Jun; 20:(3):617-32
http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6VRS-445RHT1-NP&_coverDate=06%2F30%2F1998&_alid=305482823&_rdoc=1&_fmt=&_orig=search&_qd=1&_cdi=6242&_sort=d&view=c&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=b4eac10cb17488248a3cd3fec37db9c7