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Healthy Skepticism Library item: 3664

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Barsan WG.
Genentech, Inc, and symposium sponsorship
Annals of Emergency Medicine 1989; 18:908


Abstract:

There was no attempt on the part of the committee that planned the publication of proceedings of the symposium to present a biased view of thrombolytic therapy in favour of any paticular pharmaceutical company.

Keywords:
*letter to the editor/United States/ sponsored symposia & conferences/ consumer drug prices/ Genentech/ publication bias/PROMOTION DISGUISED: CONFERENCES AND MEETINGS/PROMOTIONAL TECHNIQUES: PUBLICATION OF PROCEEDINGS OF MEETINGS

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963