Healthy Skepticism Library item: 2996

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lion JR, Regan BL, Taylor RJ, Kutzer DJ.
Psychiatrists' opinions of psychotropic drug advertisements.
Soc Sci Med [Med Psychol Med Sociol] 1979 Jan; 13A:(1):123-5

Abstract:

Fifty psychiatrists were shown advertisements from two professional journals in which the names of products had been deleted. Subjects were queried regarding aesthetic appeal, informational content, and product identification. Generally, few ads were admired or found informative, and few drugs were identified despite wide exposure of some ads. The roles of pictorial content, text, and media exposure are discussed.

Keywords:
Advertising* Attitude of Health Personnel* Drug Industry Female Humans Male Memory Periodicals Psychiatry Psychotropic Drugs* *analytic survey/United States/journal advertisements/quality of information/attitude toward promotion/psychiatrists &psychiatry/psychotropic drugs/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: PSYCHIATRIC DISEASES