Healthy Skepticism Library item: 2971

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Roustan PT.
The pharmaceutical manufacturers representative.
Drug Inf J 1978 Jan-Mar; 12:(1):15-9

Abstract:

The pharmaceutical manufacturers representative plays an important role in the communication of drug information. A more sophisticated clientele now demands much higher qualities of capability and performance. They are exercising greater selectivity in their decisions regarding who they will or will not see. Most innovative pharmaceutical companies have intensified and will continue to intensify their corporate efforts in hiring people who possess the necessary attributes and education to be developed into dedicated professionals. Most companies participate in the Council for Accreditation of Pharmaceutical Manufacturers Representatives of Canada.

Keywords:
*analysis/Canada/sales representatives/Council for the Accreditation of Pharmaceutical Manufacturers Representatives of Canada/industry perspective/value of promotion/Ayerst/research-based manufacturers/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ATTITUDES REGARDING PROMOTION: INDUSTRY/PROMOTIONAL TECHNIQUES: DETAILING/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Canada Drug Industry* Drug Information Services* Information Services*