Healthy Skepticism Library item: 2970

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Rice DI.
Misleading advertising of drug products
Canadian Family Physician 1978; 24:101-102

Abstract:

Pharmaceutical advertising is designed to ensure that drugs are properly used and selected, not to mislead doctors. Promotion is a major source of drug information for practicing physicians and steps are being taken to ensure that information provided through advertising adheres to the a comprehensive and acceptable code of advertising acceptance. The author believes that once out in practice physicians should use a variety of sources, including promotion, to keep up-to-date with drug therapy. Credit should be given to the Pharmaceutical Manufacturers Association of Canada for taking the initiative to establish the Pharmaceutical Advertising Advisory Board.

Keywords:
*editorial/Canada/source of information/value of promotion/quality of information/ Pharmaceutical Advertising Advisory Board (Can)/ Pharmaceutical Manufacturers Association of Canada/ guidelines, discussion of/ doctors/preclearance of advertisements/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES