Healthy Skepticism Library item: 2957

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Medical journals and advertising
N Z Med J. 1978 Feb 22; 87:(606):139

Abstract:

The financial support of the drug companies is necessary for the survival of medical journals. Advertisements in journals do have a place in continuing medical education. It would be absurd to imagine that the editor of any reputable medical journal would be influenced by a drug company in the selection of material of the journal. The union between the learned journals and the drug industry has become less of convenience and more one of mutual respect and need. Each has a stake in the other’s destiny.

Keywords:
*editorial/New Zealand/ ad revenue/ journal advertisements/ editorial freedom/ value of promotion/ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS Advertising* Drug Industry* Periodicals*

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.