Healthy Skepticism Library item: 2957
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Medical journals and advertising
N Z Med J. 1978 Feb 22; 87:(606):139
Abstract:
The financial support of the drug companies is necessary for the survival of medical journals. Advertisements in journals do have a place in continuing medical education. It would be absurd to imagine that the editor of any reputable medical journal would be influenced by a drug company in the selection of material of the journal. The union between the learned journals and the drug industry has become less of convenience and more one of mutual respect and need. Each has a stake in the other’s destiny.
Keywords:
*editorial/New Zealand/ ad revenue/ journal advertisements/ editorial freedom/ value of promotion/ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS
Advertising*
Drug Industry*
Periodicals*
