Healthy Skepticism Library item: 2956
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Smith MC, Strecker P, Hair JF.
Sex appeals in prescription drug advertising
Medical Marketing & Media 1977 Sep; 12:(9):64, 66-70
Keywords:
*content analysis/United States/