Healthy Skepticism Library item: 2936

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Martin RW.
Drug costs.
N Z Med J 1977 Aug 24; 86:(594):202

Abstract:

Drug promotion is necessary to bring new products to the attention of doctors in order to build up an adequate sales volume and recoup companies’ investments. Sales representatives are widely used in New Zealand and most doctors rate them as a useful source of information. Not all representatives are as well trained as they should be, but the establishment of the Institute of Medical Representatives will help correct this.

Keywords:
*letter to the editor/New Zealand/sales representatives/value of promotion/industry perspective/New Zealand Institute of Medical Representatives/ Pharmaceutical Manufacturers Association (NZ)/ATTITUDES REGARDING PROMOTION: INDUSTRY/PROMOTIONAL TECHNIQUES: DETAILING/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Communication Costs and Cost Analysis Drug Industry* New Zealand

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909