Healthy Skepticism Library item: 2929
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Holland AE.
Representatives and advertisements as sources of information.
Postgrad Med J 1977 Sep; 53:(623):559-61
Abstract:
The role of the representative and advertisements as information sources is discussed. Emphasis is placed on these as providing only part of the whole data package available to a doctor to enable him to make his prescribing decision.
Keywords:
*analysis/United Kingdom/drug representatives/Lederle/prescribing behavior/INFORMATION FROM INDUSTRY: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS/REGULATIONS, CODES, GUIDELINES: INTERNATIONAL CODES
Advertising*
Drug Industry*
Drug Information Services*
Great Britain
Humans
Information Services*
