Healthy Skepticism Library item: 20163

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Magazine

Liebman H
Consumer, heal thyself; ads for prescription drugs are popping up more frequently in consumer media.
Mediaweek 1993 July 5
http://business.highbeam.com/137332/article-1G1-14018400/consumer-heal-thyself-ads-prescription-drugs-popping

Abstract:

Ads for prescription drugs are popping up more frequently in consumer media. But the category may have peaked with “the patch.”

As the amount of information about health in the media has mounted steadily over the last decade, consumers more often mount the examining table armed with information and demand additional explanation about available products and self-care techniques. More and more, they’re toting the latest advertisement for a prescription product clipped from a consumer magazine or recalling a TV spot.

Industry executives estimate that prescription drug makers spent $200 million in 1992 on direct-to-consumer advertising of prescription products, a …