Healthy Skepticism Library item: 20019

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Tiner R
Pharmaceutical representatives: Guidelines exist on making effective use of time spent with representatives
BMJ 1996 Oct 5; 313:881
http://www.bmj.com/content/313/7061/881.2

Abstract:

EDITOR,—Allen F Shaughnessy and David C Slawson give an American view of how to get the best from a medical representative.1 This is something that the Association of the British Pharmaceutical Industry would encourage all doctors to do. The association recognises that a doctor’s time is valuable and has many demands on it; therefore it is important that it is not wasted.

Doctors make a prescribing decision on the basis of a firm knowledge of the patient or the disease process being treated. Also …