Healthy Skepticism Library item: 19643

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Broadcast

Moynihan R
A noble cause
Background Briefing : ABC Radio National 2011 Oct 160
http://www.abc.net.au/rn/backgroundbriefing/stories/2011/3337618.htm

Abstract:

Producing new medicines to extend lives and reduce suffering is a noble cause. The marketing of those drugs is often ignoble, with the wining and dining of doctors and the use of specialists to spruik the company line. A former industry insider gives a unique insight into the selling techniques of big pharma.