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Healthy Skepticism Library item: 19281

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Media Release

Nestle Press Release
Nestle 2011 Feb 17
http://www.nestle.com/Media/PressReleases/Pages/AllPressRelease.aspx?Name=Full-Year-Results-2010&PressReleaseYear=2010&Title=Full+Year+Results+2010&PageName=2010.aspx


Abstract:

Board proposals to the Annual General Meeting

“Furthermore, the Board of Directors will propose the individual re-elections of Messrs. Paul Bulcke, Andreas Koopmann, Rolf Hänggi, Jean-Pierre Meyers and Beat Hess as well as of Mrs. Naïna Lal Kidwai, each for a further term of three years, as well as the election of a new member: Ms. Ann Veneman, a U.S. citizen and former Executive Director of the United Nations Children’s Fund (UNICEF). She also served as Secretary of the United States Department of Agriculture (USDA) and is a member of the Nestlé Creating Shared Value Advisory Board, with extensive experience in areas such as children’s health and education.”

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963