Healthy Skepticism Library item: 1897

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Creyer EH, Hrsistodoulakis I.
Marketing pharmaceutical products to physicians. Sales reps influence physicians' impressions of the industry
Mark Health Serv. 1998 Sum; 18:(2):34-8

Abstract:

A survey conducted at a large, Midwest teaching hospital provides a better understanding of how marketing activities influence physicians’ impressions of the pharmaceutical industry; in particular, the extent to which physicians believe that the pharmaceutical industry understands their needs and the extent to which it is concerned about improving the overall quality of health in the United States. Also, the authors explore the motivation of the pharmaceutical industry: Is it primarily concerned with patients or with its own self-interest?

Keywords:
Advertising* Attitude of Health Personnel* Commerce Data Collection Drug Industry* Health Services Research/methods Hospitals, University Humans Interprofessional Relations Iowa Marketing of Health Services/methods* Medical Staff, Hospital/psychology* Persuasive Communication Prescriptions, Drug Questionnaires