Healthy Skepticism Library item: 1878

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Kaplan NM.
Sounding Boards.The support of continuing medical education by pharmaceutical companies
N Engl J Med 1979 Jan 25; 300:(4):194-6

Keywords:
Advertising Drug Industry* Education, Medical, Continuing* Fees and Charges Training Support* United States

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963