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Healthy Skepticism Library item: 18032

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Britten N, Ukoumunne O.
The influence of patients' hopes of receiving a prescription on doctors' perceptions and the decision to prescribe: a questionnaire survey.
BMJ 1997 Dec 6; 315:(7121):1506-10
http://www.bmj.com/cgi/content/full/315/7121/1506?view=long&pmid=9420493


Abstract:

OBJECTIVES: To measure patients’ expectations of receiving prescriptions and general practitioners’ perceptions of these expectations and to determine the factors most closely associated with the decision to prescribe. DESIGN: Questionnaires were completed by patients waiting to see their general practitioners, and by their doctors immediately after the consultations. SETTING: Four non-fundholding groups practices in southeast London. SUBJECTS: 544 unselected patients consulting 15 general practitioners. MAIN OUTCOME MEASURES: Doctor’s perceptions of patients’ expectations; doctors’ decisions to prescribe. RESULTS: 67% (354/526) of patients hoped for a prescription; doctors perceived that 56% (305/542) of patients wanted prescriptions; and doctors wrote prescriptions in 59% (321/543) of consultations. Despite the close agreement between patients’ hopes and doctors’ perceptions, 25% (89/353) of patients hoped for a prescription but did not receive one. In 22% (68/313) of consultations in which prescriptions were written, they were not strictly indicated on purely medical grounds, and in only 66% (202/306) of consultations in which prescriptions were written were they both indicated and hoped for. Doctors’ perceptions of patients’ expectations were the strongest predictor of the decision to prescribe, but the final regression model also included patients’ hopes and ethnic group, and the doctor’s feeling of being pressurised. CONCLUSIONS: In an area of low prescribing and high expectations the decision to prescribe was closely related to actual and perceived expectations, but the latter was the more significant influence.

Keywords:
* Adult * Aged * Attitude of Health Personnel * Attitude to Health* * Decision Making * Drug Prescriptions * Family Practice* * Female * Humans * Logistic Models * London * Male * Middle Agedn * Patients/psychology* * Perception * Physician's Practice Patterns* * Physician-Patient Relations*

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.