Healthy Skepticism Library item: 1782

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Breen KJ.
The medical profession and the pharmaceutical industry: when will we open our eyes?
Med J Aust 2004 Apr 19; 180:(8):409-10
http://www.mja.com.au/public/issues/180_08_190404/bre10055_fm.html

Abstract:

There is evidence that drug-marketing techniques affect doctors’ prescribing practices. This has ethical implications for doctors, as it affects the trust required in the doctor-patient relationship. Doctors need to recognise they are affected by drug marketing, and take steps to maintain their independence from the pharmaceutical industry.

Keywords:
Attitude of Health Personnel Conflict of Interest* Drug Industry/economics Drug Industry/ethics* Ethics, Medical Humans Marketing/ethics Marketing/methods Physician's Practice Patterns/ethics*